1. Optimizing for SEOs (SEO)
Search Engine Optimization (SEO) is the approach of improving your website so it ranks higher on SE results pages (search engine results pages). This optimizes the volume of organic (non-paid) visitors landing on your site. SEO strategies can be beneficial for different channels, including webpages, blogs, and infographics.
SEO techniques include:
- On-page SEO: This type of SEO focuses on the information present on your website. Exploring keywords for their number of searches and purpose can help you answer user questions, thus enhancing your SERPs rankings.
- Off-page SEO: This SEO approach revolves around all the activities conducted off your website that can impact your ranking. Building backlinks from reputable publishers can significantly boost your ranking for specific keywords. This can be achieved by networking with other publishers, writing guest posts, and generating external interest.
- Technical SEO: This SEO technique emphasizes the back-end of your website, mainly the coding element. By improving technical aspects such as image compression, structured data, and CSS file optimization, your website’s loading speed can be improved, which is a crucial factor in SERPs ranking.
2. Utilizing Content Creation
Content creation involves developing and advertising content assets to achieve goals like generating brand recognition, driving traffic growth, lead generation, and customer acquisition.
Some of the channels that can be used in your content marketing strategy include:
- Blog posts: By writing and publishing articles on a business blog, you can showcase industry knowledge and generate natural search traffic. This provides more opportunities for lead conversion.
- Ebooks and whitepapers: Long-form content such as ebooks and whitepapers can educate website visitors. These resources can be exchanged for the reader’s contact information, generating leads and guiding potential customers through the buying process.
- Infographics: Infographics offer visualized content that helps visitors improve their understanding of a concept.
- Audio or visual content: Creating content for television or radio broadcasts can significantly expand your audience reach.
3. Employing Social Media Promotion
Promoting your brand through social media involves advertising your brand and content on social platforms to raise brand visibility, increase traffic, and generate leads. Social media platforms for marketing include:
- Snapchat
Social can also be used to create viral promotions. Collaborating with popular content creators or participating in trending discussions can result in content being shared extensively across a platform.
4. Pay-Per-Click (PPC) Advertising
PPC is a method of driving traffic to your site by paying a publisher each time your ad is clicked. Google Ads, where you can pay for top positions on Google’s SERPs, is a common PPC type. Other PPC platforms include:
- Paid ads on Facebook: Users can pay to customize a variety of posts, which Facebook will display to people who match your business’s audience.
- Twitter Ads campaigns: Users can pay to place a series of posts dedicated to achieving a specific business goal, like increased website traffic or more Twitter followers.
- Sponsored Messages on LinkedIn: Users can pay to send messages directly to specific LinkedIn users based on their industry and background.
5. Affiliate Marketing
Performance-based advertising is a results-driven advertising model where you earn a commission for promoting another’s products or services on your website. Channels for performance-based advertising include hosting video ads through the YouTube Partner Program and posting affiliate links from your social media accounts. Influencer marketing can also be a potent form of performance-based advertising.
6. Native Advertising
Native advertising refers to ads that are primarily content-led and featured on a platform alongside other non-paid content. Examples include BuzzFeed-sponsored posts and social media promotion, like Facebook and Instagram ads.
7. Automating Marketing
Marketing automation involves software that automates basic marketing operations. Many marketing tasks can be automated, such as:
- Email newsletters
- Social media post scheduling
- Lead-nurturing workflows
- Campaign tracking and reporting
8. Email Marketing
Email marketing allows companies to communicate with their audiences. Email is commonly used to promote content, discounts, and events, as well as to direct people to the business’s site. The types of emails you might send in an email marketing campaign include:
- Blog subscription newsletters
- Follow-up emails to website visitors who downloaded something
- Customer welcome emails
- Holiday promotions to loyalty program members
- Tips or similar series emails for customer nurturing
9. Public Relations Online
Online PR involves securing earned online coverage with digital publications, blogs, and other content-based websites. It is similar to traditional PR but in the digital space. Platforms for maximizing PR efforts include social media for reporter outreach, engaging online reviews of your company, and responding to comments on your website or blog.
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10. Inbound Marketing
Inbound marketing is a approach where you attract, interact with, and satisfy customers at every stage of the buying journey. It employs every digital marketing tactic listed above to create a customer experience that matches with the customer, instead of against them.
11. Sponsored Content
Sponsored content involves a brand compensating another company or entity to create and promote content that discusses their brand or service. This can include collaborating with influencers or a blog post or article highlighting a topic, service, or brand.
12. Search Engine Marketing (SEM)
SEM involves utilizing paid advertising and SEO to promote your business when a potential lead searches for a product or business related to yours. SEM services such as Bing Ads and Google Ads enable you to place paid ads on search engines for immediate visibility.
13. Instant Messaging Marketing
Instant Messaging Marketing is a rapid way to reach potential leads through messaging platforms. It’s an effective way to inform your audience about flash sales, new products, or updates about their orders. It also offers a convenient way for customers to engage axkzth with customer service on platforms like Facebook Messenger or WhatsApp.